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Hop&Co. Case Studies

Rebranding Serenity from Traditional Beauty Salon to Skin Clinic

We recently undertook a rebranding approach to transform our longstanding client from a traditional beauty salon to an Advanced Skin Clinic.

This included designing the new website, overhauling the digital shopfront, conceptualising brand colours, logo design, brand collateral in the form of stationery, gift vouchers, and bags, and organising the launch day event.

Serenity’s founder and owner, Nichola Wilkson, wanted to transition the business into a specialised clinic to meet growing customer demand for advanced skincare solutions and tailored treatments that effectively address individual skin concerns whilst providing clients with the best possible care and results.

Client:

Serenity logo

Services:

  • Website design
  • Branding
  • Event management
  • Influencer Activity
  • Organic social media
Serenity rebrand launch

Creativity was instrumental in crafting the brand's fresh identity, infused with innovative concepts and design elements to captivate audiences. The rebrand successfully breathed new life into the business through strategic and imaginative approaches, resonating with existing and potential customers. We are now continuing to work with Serenity, driving its marketing forward.

Marketing Approach for Serenity Advanced Skin & Beauty Clinic

Email Marketing: Personalised and Informative

Our email marketing strategy focuses on delivering personalised and informative content to both loyal clients and new audiences. We segment our email list to cater to different customer groups, ensuring the content is relevant and engaging. Key elements include tailored promotions, educational articles on advanced skincare treatments, and updates about new services, products, and special events. This consistent, valuable presence in clients' inboxes builds trust and encourages repeat business while attracting new customers.

Social Media: Engaging and Interactive

Our social media strategy showcases the clinic's expertise, engages with followers, and attracts new clients. Using platforms like Instagram, Facebook, and TikTok, we share high-quality images and videos of treatments, customer testimonials, and behind-the-scenes content. Interactive posts, such as polls, Q&A sessions, live demonstrations, and educational skincare series, foster a dynamic and connected community of followers.

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Integrated Campaigns: Cohesive Messaging

We integrate our email and social media efforts to ensure a cohesive marketing approach. This includes cross-promoting platforms, maintaining consistent branding, and promoting in-clinic events and virtual consultations through both channels. This strategy maximises reach and participation.

Analytics and Feedback: Continuous Improvement

We continuously monitor the performance of our marketing efforts through analytics and customer feedback. Metrics such as open rates, click-through rates, social media engagement, and conversion rates help us understand what resonates with our audience and refine our strategies accordingly.

Engaging New Audiences and Retaining Loyal Clients

Our multifaceted marketing approach ensures we attract new clients while retaining our loyal customer base. By delivering personalised content, engaging visuals, and interactive experiences, Serenity Advanced Skin & Beauty Clinic stands out as a premier destination for advanced skincare solutions.

It Hasn’t Stopped There!

Throughout our partnership with Serenity, we've delivered an array of ad-hoc services to enhance their brand and effectively reach their target audience. From compelling copywriting that captures their unique offerings to a pending, complete website overhaul, ensuring a seamless online experience for their clients. We've executed influencer outreach campaigns to amplify their presence on social media, crafted stunning designs for promotional materials and branded items, and provided expert advice on various marketing strategies. Additionally, we've conducted surveys to gather valuable insights and continuously refine our approach.

Our commitment to Serenity extends beyond conventional marketing services; we genuinely care for Nichola and her team. We have encompassed a comprehensive suite of solutions tailored to their evolving needs and aspirations.

Serenity’s founder, Nichola, had this to say:

“We recognised that despite introducing new services, upgrading our technology, and enhancing our team's expertise, we needed to shout from the rooftops that the business had grown and evolved! Not only to our loyal clientele but also to potential new visitors in the vicinity, enticing them to experience Serenity for the first time.

“Team Hop became invaluable allies in crafting our new brand identity, encompassing the look, feel, sentiment, and all aspects of our open day and ongoing marketing efforts.

“The results have been strikingly evident, breathing new life into our business. We've welcomed new clients, seen a surge in bookings for our services, and experienced a tangible return on investment. I am thoroughly pleased and wholeheartedly recommend Hop&Co. They are the experts - and they have transformed my business!”

Serenity

The Results

10%
increase in client footfall
10%
rise in new clients
5
influencer engagements
90%
of visitors said they loved the rebrand
83%
gave a customer service rating 8/10
47.6%
open rate on emailers
98.3%
of clients said they would recommend to a friend
5%
rise in average engagement on social media

Instagram

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