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Hop&Co. Case Studies

PR’ing Supreme PLC’s £Multi-Million Acquisition of Clearly Drinks

Established in 1975, FMCG group Supreme PLC is one of the UK’s leading battery and lighting distributors and a leading name in the vaping and wellness product market. In-house brands include vaping liquid 88Vape, Sealions vitamins and supplements, sports nutrition brand SCI-MX, and Battle Bites protein snacks.

In June this year, Supreme acquired canned and bottled soft drinks producer Clearly Drinks in a deal worth £15m, a strategic acquisition to broaden its product range and bring non-vape annualised sales to over £100 million (£250 million, including the Group’s Vaping division).

Client:

Supreme PLC logo

Services:

  • Public Relations

Sunderland-based Clearly Drinks, whose brand portfolio includes Perfectly Clear, Northumbria Spring, and Revolution Waves, is a longstanding UK manufacturer of canned and bottled-at-source spring water and soft drinks. The business supplies major UK retailers including Waitrose, Aldi, Tesco, Sainsbury’s, and Farmfoods, as well as providing private and own-label beverages for supermarkets and discounters and serving as a contract manufacturer for some of the world’s largest soft drinks companies.

Following the transaction, Clearly Drinks will continue operations from its 150,000 sq. ft. freehold site with three onsite natural spring water boreholes, independent of Supreme’s other manufacturing operations. The fully automated facility includes a new can line with the capacity to produce 350 million canned drinks per year and capabilities for packaging in glass or PET bottles.

In just one day, and with only 48 hrs notice over a weekend, we achieved a compelling amount of coverage - 155 pieces in all! The story featured in a wide array of reputable news, business, finance, trade, regional and national media. Notable titles included City AM, Daily Mail, Yahoo Finance, MSN, Financial News, Northern Financial Review, The Grocer, Food Manufacture, Just Drinks, Business Live, Prolific North, The Business Desk, and Business Insider, to name but a few.

Whether it's a weekend or a weekday, our team is always ready to make things happen. If you’re looking for a PR agency that can react quickly and deliver exceptional results, you can trust Hop&Co. to elevate your brand and get you the visibility you deserve.

The Results - Impact

Earned PR highlights

155
pieces of coverage
386M
online readership
65
average DA
833k
print readership
238k
social audience
8.3m
impact

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