There is an emphasis now on building brand awareness and authority with not only users but also Google - and Digital PR is used to do just that.
If you're not using Digital PR to drive media coverage, links, brand awareness, traffic to site and sales of services or products - then you should absolutely consider it.
Why? Because it is a measurable and tangible strategy to drive brand awareness, website traffic, and links that boost organic rankings, sales, social following and engagement.
Despite forming out of SEO "originally", Digital PR is NOT just used for link building but also a way to create content that gets seen and shared.
Digital PR is all about building presence, trust and authority not just for Google but for your online target audience. We create content and distribute it online for your target audience to know who you are, agree with what you say, believe you're right, recommend, and buy from you.
Digital PR builds links and authority to a site to rank higher in Google and increase branded awareness and search. Link building is still very much around, but digital PR has evolved to consider both SEO and the brand and its audience.
As much as we really do understand the digital world, we still run traditional campaigns and love print coverage for our clients. It's not forgotten here at Hop&Co. and it won't be anytime soon.
Consumer Public Relations puts you in the eye of the customer, and it's our bread and butter. We have far too many years (it's rude to ask!) worth of experience helping consumer brands make noise, and all in the right places.
From big British brands from Warburtons to B&Q to supporting local businesses and fledging start-ups find their PR feet – our team has the right skills, contacts and pizazz to secure success.
Our PR experts have spent many years working with leading B2B businesses, from organising international events, supporting sectorial round tables to leading in-depth market research pieces to drive data-led reports. Our PR team are well versed in B2B comms and get a real thrill from driving sales of services and products.
We not only help with creative ideas to bring B2B campaigns to life but we ensure we get down into the nitty gritty of understanding what drives your target audience to buy the products or services you sell in the first place.
We're like PR ninjas here at Hop&Co. we can react quicker than you can say our name. We're quick because we're prepared. We work with you from day one of contract to ensure we can react to the ever changing news agenda. To ensure your brand's name and your identified thought leaders get the coverage they truly deserve.
We're also pretty committed to the cause. We not only have the contact book to get you the opportunities you desire – we are continually at it. Our ear is to the ground and our fingers are always keyboard ready.
We can't tell you all our Crisis Comms experience, as we've signed many an NDA over the years. However, we have heaps of experience and we're a cool, calm, competent bunch - meaning if a crisis occurs you want team Hop&Co. around.
We are also pretty well versed in organisation change and management buyouts – so if your business is set to change, you need to give us a shout. We can help guide you from the very start, meaning everyone and anyone that needs to be in the know is well communicated with from the get-go.
If you want your product to be placed in front of the eyes of your consumer – then it sounds like you need product placement as part of your strategy. Hop&Co. is an absolute dab hand at this – we’re taken on each year to run Christmas gift guiding strategies for brands. We can generate the right opportunities in the right places for your brand's products or services to be seen and purchased.
There are all sorts of other PR services – and yes we've done it. Hop&Co. was founded from a pure PR stance. Our Becks was once described as a PR thoroughbred – and it's a pretty accurate summary.
So, why not give us a call or email, if you want PR we really are the right agency for you.
“After just one meeting, Becks understood exactly what our vision is as a charity, which meant we could put our full faith in her hands and have utter confidence she would act as if part of our team.
We all at The Proud Trust, wish we could have Becks and her team at Hop on our team full-time!”
“Blackmoor Home worked with Hop as we aimed to grow our brand and launch our new D2C website.
From crafting compelling press releases to securing valuable media coverage, their expertise has been instrumental in capturing the attention of our target audience.
Working with Hop, we have witnessed a significant boost in brand awareness - amongst several other KPI’s - and have grown our position in the industry significantly.
I would be happy to recommend their services to any organisation looking to elevate their brand presence.”
“We have worked with Becks and her team since 2022 and have achieved numerous features.
Hop has a 360 approach to PR and has secured features in print, digital, and ensured the features work to boost our SEO simultaneously.
It has secured multiple founder features that have gone out across nationals, resulting in a sales boost.
We've enjoyed working with Becks and her team and highly recommend Hop&Co.”
“I am thrilled to share my experience of working with Hop for the past six months. Their brilliant PR knowledge and dedication to promoting my homeware brand, Sewn, have exceeded all my expectations. I cannot recommend them highly enough.
From the very beginning, the team at Hop showcased their impressive knowledge and expertise in the industry. They took the time to thoroughly analyse my brand’s goals, target audience and USPs. This deep understanding allowed them to develop a comprehensive strategy tailored specifically to Sewn, which has been an invaluable tool for me to refer back to.
One aspect that particularly stood out to me was the team’s exceptional communication skills. They maintained constant and transparent communication throughout the entire campaign, providing weekly work-in-progress updates and detailed monthly meetings and reports diving into website analytics etc. Their professionalism and responsiveness made me feel confident and assured that my brand was in capable hands.
Becks and Libby really managed to capture the essence of Sewn and effectively communicated its story to the media and potential customers. As a result, Sewn has received some brilliant media coverage across a variety of publications.
Working with Hop has been an absolute pleasure, and I cannot thank them enough for their amazing work and for helping me on Sewn’s journey.”