In more recent years, the arrival of the internet and social media has meant that the annual April Fools’ Day custom of evermore elaborate japes and capers has become somewhat of a brand ‘thing’ - from BMW’s rain-deflecting convertible car in 1983 to McDonald’s weirdly appetising milkshake-inspired dipping sauces in 2019.
We’ve rounded up our favourite hoaxes from this year below – and we’re really wishing that some of them were real…
British gifting retailer Biscuiteers, which specialises in hand-iced biscuits and chocolates, announced the launch of its ‘Life Size Jolly Gingers’ on Monday in answer to supposed huge customer demand. 5ft 4in of yummy gingerbread biscuit – we’re a bit gutted that this isn’t really a thing!
Imagine painting your home in these gorgeous new scratch ‘n’ sniff colours from paint giant Dulux, all inspired by sweet foodie favourites. Designed to deliver a ‘whole new level of indulgence to interior design’, we’re all over the cookie dough and caramel cream for our new décor aesthetic!
Billed with the tagline ‘Your big shop just got bigger’, this April Fool proved popular with customer comments ranging from ‘I actually thought that’s a good idea’ to ‘I could honestly do with this’. We think this could definitely work for those with extended families or the big Christmas shop!
American multinational doughnut company Krispy Kreme announced a one-day special on 1st April, inviting customers to bring absolutely anything they liked to an outlet to be glazed. Followers’ suggestions in the comments ranged from windows to dog toys and iPhone cases – the mind boggles!
The ‘absolutely banging’ combination of specially selected Chieftain haggis and local Scottish double cream might not be to everyone’s tastes, although some of the comments on the faux launch post of the new Scottish haggis ice cream were surprisingly positive. One user told discount supermarket giant Aldi to ‘make it happen’, whilst another commented, “Yes, yes and YES!’
Perfect for pet lovers, Gymbox launched their brand new GYMBARX class - where ‘canines and cardio collide’ - on Monday. Gym-goers who don’t like to leave their pet at home whilst they work out were invited to book their four-legged friends in for a just-for-dogs session involving ‘fence jumps, furpees, and leash pulls’!
UK parcel delivery company rolled out their new zero-emission initiative with the announcement of roller-skating couriers this April Fools’ Day, citing environmental benefits, delivery efficiency, and courier health and fitness as the driving forces behind the scheme. Is it a bird? Is it a plane? No, it’s your Evri courier!
Eco-friendly toilet paper brand Who Gives a Crap announced a mission to explore a new frontier by vowing to send their toilet paper ‘where no toilet paper has gone before’. Followers were quick to comment on the mission to Uranus, suggesting ‘A-poo-loo 11’, ‘Arsteroid Voyager’ and the ‘Milleni-bum Falcon’ as potential names for the space shuttle!
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