There is an emphasis now on building brand awareness and authority with not only users but also Google - and Digital PR is used to do just that.
If you're not using Digital PR to drive media coverage, links, brand awareness, traffic to site and sales of services or products - then you should absolutely consider it.
Why? Because it is a measurable and tangible strategy to drive brand awareness, website traffic, and links that boost organic rankings, sales, social following and engagement.
Despite forming out of SEO "originally", Digital PR is NOT just used for link building but also a way to create content that gets seen and shared.
Digital PR is all about building presence, trust and authority not just for Google but for your online target audience. We create content and distribute it online for your target audience to know who you are, agree with what you say, believe you're right, recommend, and buy from you.
Digital PR builds links and authority to a site to rank higher in Google and increase branded awareness and search. Link building is still very much around, but digital PR has evolved to consider both SEO and the brand and its audience.
As much as we really do understand the digital world, we still run traditional campaigns and love print coverage for our clients. It's not forgotten here at Hop&Co. and it won't be anytime soon.
Consumer Public Relations puts you in the eye of the customer, and it's our bread and butter. We have far too many years (it's rude to ask!) worth of experience helping consumer brands make noise, and all in the right places.
From big British brands from Warburtons to B&Q to supporting local businesses and fledging start-ups find their PR feet – our team has the right skills, contacts and pizazz to secure success.
Our PR experts have spent many years working with leading B2B businesses, from organising international events, supporting sectorial round tables to leading in-depth market research pieces to drive data-led reports. Our PR team are well versed in B2B comms and get a real thrill from driving sales of services and products.
We not only help with creative ideas to bring B2B campaigns to life but we ensure we get down into the nitty gritty of understanding what drives your target audience to buy the products or services you sell in the first place.
We're like PR ninjas here at Hop&Co. we can react quicker than you can say our name. We're quick because we're prepared. We work with you from day one of contract to ensure we can react to the ever changing news agenda. To ensure your brand's name and your identified thought leaders get the coverage they truly deserve.
We're also pretty committed to the cause. We not only have the contact book to get you the opportunities you desire – we are continually at it. Our ear is to the ground and our fingers are always keyboard ready.
We can't tell you all our Crisis Comms experience, as we've signed many an NDA over the years. However, we have heaps of experience and we're a cool, calm, competent bunch - meaning if a crisis occurs you want team Hop&Co. around.
We are also pretty well versed in organisation change and management buyouts – so if your business is set to change, you need to give us a shout. We can help guide you from the very start, meaning everyone and anyone that needs to be in the know is well communicated with from the get-go.
If you want your product to be placed in front of the eyes of your consumer – then it sounds like you need product placement as part of your strategy. Hop&Co. is an absolute dab hand at this – we’re taken on each year to run Christmas gift guiding strategies for brands. We can generate the right opportunities in the right places for your brand's products or services to be seen and purchased.
There are all sorts of other PR services – and yes we've done it. Hop&Co. was founded from a pure PR stance. Our Becks was once described as a PR thoroughbred – and it's a pretty accurate summary.
So, why not give us a call or email, if you want PR we really are the right agency for you.
Fill out the contact form to contact our team directly. Alternatively you can drop Becks an email, or go old school; yes, we still have a landline.
Office 8, Flynn House
32 Woodford Road, Bramhall, Stockport, Cheshire, SK7 1PA