We’re Prolific North Champions Awards 2024 Finalists

We’re delighted to announce that Hop&Co. has been shortlisted as finalists for the coveted Prolific North Champions Awards 2024 for our collaboration with sports nutrition brand SCI-MX.

· B2C PR Campaign of the Year – SCI-MX: Reigniting the brand

The original Prolific North Awards, the prestigious Champions Awards, celebrate top talent across the creative and digital sectors, recognising the organisations, teams, and individuals putting the North on the map.

This is the first time we’ve submitted an entry, so we’re over the moon to learn that we’ve been shortlisted for an award. It’s a fantastic achievement for our team and a real testament to the passion, hard work, dedication, and attention to detail that team Hop put into each and every project we undertake.

We’re Prolific North Champions Awards 2024 Finalists

SCI-MX: Reigniting the Brand

Sports nutrition brand SCI-MX hit the refresh button in July 2023 and, as part of its resurgence, onboarded Hop&Co. as its new full-service agency partner.

Our brief was to ensure that the industry and heritage users alike knew SCI-MX was back with a vengeance and to expand it into the female market. We aimed to seamlessly integrate SCI-MX protein products into the lifestyle and well-being arena, giving what had been predominantly a male product a new home on the kitchen counter as everyday nutrition for both sexes.

We orchestrated two dynamic events in one day, simultaneously announcing the triumphant return of SCI-MX to the sports and nutrition game, launching a unique pre-workout product, X-PLODE, and introducing inaugural Brand Champion, celebrity Davide Sanclimenti.

To turn the dial on audience demographics and pique interest across the brand’s digital channels, we launched two campaigns, I AM STRONG and 24KME, creating content climaxes alongside the constant drumbeat of our day-to-day tactics.

We launched the I AM STRONG campaign in December with a high-powered influencer fitness event hosted at Zeno in Manchester city centre followed by an exhilarating International Women’s Day event, part of 24KME, which highlighted the strength and resilience of women with a boxing master class led by British professional boxer and brand ambassador Savannah Marshall.

Our 360-marketing approach to reignite the brand encompassed traditional and digital PR, organic social media, strategic new product launches, and influencer marketing, all working to boost brand awareness and engagement while driving consumers to the D2C website.

We’re up against some other fantastic agencies and campaigns, all vying to be recognised for creative campaign delivery – you can check out the 2024 categories and finalists here.

Winners will be announced at a live ceremony on 9 May 2024 at Emirates Old Trafford – Lancashire Cricket Club.

A massive well done to everyone involved!

#PNChampionsAwards #CelebrateTheNorth


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